There is more to it then just the wire though, it has a built in fuse and relay kit, its own switch panel with options of 12v/ign 12v & ground on the back of 3 of each if I remember right. Just the several wires, zip ties, heat shrink connectors would cost well over $150.00 alone, then toss in the labeled wire and circuit board its a very good deal. I've wired cars both ways buying it all myself and doing it and buying the kit its well worth it after you use it.